Brainbox is a proud supporter of WildAid’s elephant program. The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand in expanding economies. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts. Wildaid also works with governments and partners to protect fragile marine reserves from illegal fishing and shark finning, to enhance public and political will for anti-poaching efforts, and to reduce climate change impacts. This is consistent with the Brainbox core value of ‘kindness’ and also with our corporate philosophy of helping people unlock their potential to be the best versions of themselves.